What is On-page SEO?
Internal SEO-optimization of a web page is a set of necessary steps that site owners must follow to optimize web pages and thereby get higher ranks in search results and attract strong traffic from the search engine to the site or gain potential customers for your brand.
The process of internal page SEO is related to optimizing the overall content of your website, especially when it comes to design and page loading speed, to comply with search engines and facilitate crawling of all pages of the site on the internet.Finally, the process of indexing and archiving is carried out at best, the possibility of appearing in relevant search results from customers and users, as this is a key factor for providing the best possible browsing experience.
Visits to your site come for the purpose of obtaining information, solutions to certain problems or making a purchase for online stores, following the basic steps that help you get a higher rating for your site and a lot of different clicks and contacts, all this is done through complex systems and Google's sophisticated algorithm that classifies content and is very interested in SEO optimization on the page .
If the internal SEO takes into account the content and code such as HTML-code on the page, then the opposite is done if it comes to the SEO of the page, the attention is often on off-page engine optimization such as backlink building and all off-site optimization measures.
Why On-page SEO should be improved?
If your site is in a good internal state of construction and works well, off-page SEO will be very effective and to simplify understanding even more, good site building starts with on-site SEO and then more attention comes to external SEO.
Page SEO affects the ranking of your site positively if it is done correctly, sometimes you get bored with repetitive processes and successive actions of external SEO, especially building a set of high-quality external links, but to convince him of the idea that he wants to complete it in the best way, the routine will not hit him because in the end he puts all his attention on the quality of content and gaining traffic for his website.
It is impossible to find what users are looking for on the internet with a large amount of information, but here the great benefit of the work of search engines towards content posted on the internet appears, within fractions of a second a lot of posts are calculated and then followed by many complex operations such as ranking the most relevant results and what provides a good user experience.
Therefore, we find that Google robots prioritize the appearance of results that include the most relevant search words, especially after the updates that have taken place on search engines, which have become more accurate than they were before.
The 10 most important elements of on-page SEO optimization
There are many factors to consider for on-page SEO, and all these elements are implemented by website owners in order to provide the best user experience and get a solid ranking of your website in search results.
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Achieving these strategies that we will mention ensures that you strengthen your website and increase its search engine ranking:
1. Attention to the main title of the article h1
The main title of the page tells search engines what the page contains, so the page title gets more attention and is the first thing that appears from the article both on the page and in the search results, it can be said that the title is the link between the reader and the content, so choosing the right and attractive words for the title is very important for SEO on the page and it also attracts the attention of users and customers.
For the code H1 represents the main title and is the first step that you should pay attention to when writing content where H1 is used only once, all tags must be formatted from H1 to H4 and allows placing more than one element of subheadings, excellent configuration of wages needs you to accurately place keywords in all headings to help Google read and understand the content of your site, classify it and thus crawl and index fast.
- Create not too long headlines between 60 and 70 characters.
- Include the keyword in each title and be in the first title .
- Headings should be related to the specific content of the page or a brief description of it
- Do not use capital letters in the title or symbols.
- Every time you write a headline, make it special so that you avoid repetition.
- Know that you are writing for people, make the headline get a lot of attention and appeal from users.
2. Keywords:
When talking about keywords here we really mean internal SEO, which will be achieved only through the proper use of the keyword and its distribution throughout the publication without overkill, the recent updates of Google algorithms regarding the use of the keyword that punishes the site when violating practices or abusing Google robots and circumventing them, the correct use of the keyword is proportional and related to the article itself in terms of the number of words and their distribution is subject to a certain strategy without harming your site.
Before talking about the keyword and how to use it, you should choose the right keywords from which traffic comes, it is often recommended to repeat the keyword by 0.5-1%, that is, an article with 1000 words should repeat the keyword no more than 10 times.
- Add the keyword to the main heading H1 of the page
- It is also better if the word is a URL.
- Insert it in the introduction to the article
- Make him change the subheadings.
- Make them in the alternative titles of the photos.
- Do not forget to mention the word in the summary.
- Use related words Orits synonyms.
3. Page title
The headline helps to get a suitable Web page title that includes the keyword, which helps to enhance the strength of the site
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| How to optimize internal search engines On-page SEO |
4. Content
The content of the site is produced and classified according to the rules of SEO-optimization and the use of tools that increase the ranking of your pages on the internet , they can be summarized in these main ratings:
- Valuable and unique content
- Improved design
- Key words
If it comes to internal search engine optimization, it mainly depends on the content and services that people are looking for, BE IT products or articles.Just as you care about engines and publish according to their system, you should also care about what your audience is looking for, the majority rely on the same rule, which creates strong competition and encourages innovation and giving.
What is The Best Way to Write Exclusive Content
One or two factors are not enough to create valuable and unique content, you should pay attention to everything related to optimizing publications, such as including tables, analytical data, photos or exclusive videos and research, focusing on writing enough words and paragraphs that convey the true meaning to the reader without overfilling words.
The Google search engine can distinguish high-quality content from poor-quality, from completed articles or from those that need more attention.
- Write valuable and unique content away from copy and paste.
- Avoid writing with AI tools or paraphrasing without adding exclusive value from your production.
- The keyword is prompted on the entire article starting from the headline to the summary of the publication.
- Use visual content such as video or photo to facilitate access to information to increase the average duration of interaction from the visitor.
- Write easy information away from complexity and make sure there are no spelling errors.
- Write down your sources of information and gain the reader's trust by mentioning the type of those sources.
- Remove duplicate materials from the site because it is a violation of SEO-optimization on the page.
5. Meta description
Google allows you to write a meta description for each post within 150 characters that is concise and at the same time a comprehensive summary of all the content to give the user an overview of what he will find on this page, the meta description is displayed in SERPs so it must be written with great care and include the keyword in the description.
Google SERP Checker - Free Tool for SEO
6. Subheadings
The importance of translation tags inside the article cannot be underestimated because the reason for the visitor to ignore the page is poor translation, because it is boring. Subtitle tags are the main reason to improve the appearance of the article and give the user more opportunities to search for what he needs inside the publication.
If you use H2 and H3, it means that the paragraphs contain important content, it is not recommended to use quantities for tags H2, H3 and H4, they are not suitable for SEO and may cause problems for your website.
7. Page speed
Any visitor who clicks on a website link but the loading of the site slows down or its opening is delayed cannot continue to watch what is on this site because it makes a bad impression, but goes to another link.
The speed of loading a page on the web is a very important element of the ranking of any site, the lower the site loading speed, the higher the probability of getting the first place.
Keep in mind that the speed of the site on different systems or browsers and the compatibility criteria for mobile and desktop should be taken into account.
Slow loading of Site Pages does not provide a good user experience and this is what Google is already fighting.
As a precautionary solution, it is recommended not to use Java codes that are useless for the site, and you should pay attention to images such as compressing them and converting them to a compatible format.
8. Internal Links
Creating an internal link between all pages of the site allows the user to explore more of the content of interest to him, and internal links can be considered the most important reason for improving SEO on the page. It also helps search engines crawl for new articles.
Free High Quality Backlinks Checker Tool
9. Optimize Images Of SEO
Image optimization for search engines image SEO provides a good user experience and also helps to quickly load pages on the web, so SEO experts recommend reducing the size of images by compressing them, as well as using the correct format.
Image Editor , Converter, Resizer & Compressor
Before uploading any photo to the blog, make sure that you are its real owner, create your own photos yourself and do not rely on the search engine because most of the photos have rights.
Be sure to put alternative text on the photos, an alternative title and label your photo according to the position, do not forget to put dimensions for the image compatible with desktop and mobile.
10. Compatibility of the site with mobile phones
The use of mobile phones is growing exponentially, and since most searches are conducted through the phone, Google pays great attention to the compatibility of websites on the mobile phone, and more and more web developers direct their interests and innovations commensurate with mobile devices.
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It is noticed that sites that are highly compatible with phones and better browsing have a greater chance of gaining more traffic and attracting followers.
Conclusion
On-page SEO is a big part in providing user experience, and working hard to improve all aspects of the site is the real vision in improving user experience .
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